What happens when someone spends their life shaping stories behind the scenes—and discovers that storytelling is still one of the most human things we do in an AI world?
In this episode, Jen sits down with editor and post-production leader Gigi Welch to explore the art of storytelling through film, commercials, and documentaries. Gigi shares her journey from advertising agencies to becoming an editor, the moment she realized editing was her true passion, and why giving herself permission to pursue it changed everything.
They talk about the emotional side of editing, why the smallest gestures can transform a story, and how editors help audiences feel moments more deeply. Gigi also reflects on her career highlights, including award-winning work, editing internationally in London, and her recent documentary Revolution’s Daughter.
The conversation also dives into the future of creativity and AI. While AI is changing workflows, Gigi believes human stories still matter most because emotion, experience, and soul cannot be automated.
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